Yelp and Facebook, what do they have to do with one another? Well they are already connected and you can share your yelp reviews through your yelp account. So what does this have to do with business owners?
Well first and foremost, even if you are not paying attention to yelp, your reviews good or bad could be posted easily across multiple platforms. Either doing damage or doing good depending on the review. So the first order of business is to have a plan in place to track yelp and as many other review sites as you can across the internet for your business. Especially considering the fact that yelp makes it so easy to share reviews on Facebook, you should pay extra attention that that dynamic duo.
Of course there is nothing you can do if someone decided to share a bad review on yelp and then across Facebook, but if you have a plan in place you may be able to at least be on damage control. The power that people have with yelp and social media to have a negative effect on your business today is unprecedented. While many people are upset about it, there is nothing you can do except to have a plan in plan to monitor and react when appropriate across a number of different platforms. These things can spread like wildfire and the person on the other end reading the review that was written on yelp and then shared on Facebook with 400 friends does not care whether you think it is fair or not. The business world changes, constantly, and this is just one of the recent changes that needs to be address by all businesses. Yes all businesses need to understand the power of these reviews and their integration with social media and have a plan in place to address it.
Ok, enough of the doom and gloom, because it is not all bad. Actually, when talking of positive reviews, there are a number of things that can be done to put you ahead of your competition, again only if you have a plan in place. Many people are out there giving stellar reviews, because you are great at what you do! Knowing this many people out there giving 5 star reviews, never so much as receive a thank you from the business and that’s to be expected right, because business owners are so busy. Well this may be true, but it is shown to be a very powerful thing to thank patrons for taking the 5-10 min to write a positive review for your business. This is something that most businesses are not doing and will truly endear your customers. Taking it one step further, I would recommended sharing this positive review on all your social media channels and thanking the customer publicly as well. The people that are exposed to this will see that you truly care about your customer base and this will help to endear them as long term customers. And you do care right? So why not show it!
All and all Facebook and yelp are a dynamic duo that can either destroy your world or help make it better. This decision is up to you and whether you want to play the victim or get a plan in place to really leverage yourself. Of course you cannot help people writing a negative review once and again, but most people understand this. Just keep being great at what you do and take your customer service to the next level using the Facebook and Yelp dynamic duo as your friend not your enemy.