What Exactly Is Reputation Management:
Reputation management is the monitoring and management of a business' reputation in an effort to position the brand or business as an authority within the industry.
Within reputation management itself, there are plenty of different ways to go about generating results. Typically, the age and current position of your business will dictate the right type(s) of reputation management to put into place. Businesses that are brand new will want to build a reputation from scratch. Businesses that already have an established reputation within the marketplace will want to engage in maintenance mode when it comes to managing their reputation. In this mode, the goal is to maintain a good reputation within the marketplace. Whereas, those that already have established a poor reputation will want to go into repair mode in which you are implementing strategies in order to repair a reputation that is less than ideal.
Where To Begin With Reputation Management?
Know What Your End Goal Is
The main thing that you want to do going into figuring out the right strategy comes down to knowing your end goal. Figuring out what you want your reputation to be is crucial to coming up with the right strategy. For instance, do you want to position your company as the one that has the best customer service? Do you want to demonstrate authority within the industry with your reputation? These are the things that you want to come to terms with in order to effectively target the right strategy.
Know Your Current Position
You will not be able to come up with the optimal strategy to address your reputation if you are not currently aware of what your reputation currently is. Because of this, you want to look to assess your business and it's current reputation within the marketplace. Having an accurate and honest assessment of your current reputation will give you a good idea of the approach you should be taking when it comes to integrating reputation management into your comprehensive marketing strategy.
1. Full Transparency
If you are looking to improve your reputation dramatically, one of the best things that you can do is provide full transparency to your audience. By simply being open and transparent with your audience, you will be able to regain a lot of lost goodwill from your customer base. Customers generally want to know what is going on and why it is happening. Thus, by making your business more transparent, customers will be able to have a better idea of your brand and business as a whole. Perhaps the best way to do this is by having a company blog. By having a blog that is regularly updated, you will be able to cover everything that you want your customers to know about your business. This will help you control the message of everything being said about your business. Having a regularly updated blog will also help to keep negative mentions of your business from creeping up to the top of the search engine rankings.
2. Encourage Reviews and Feedback
One of the best ways to build up a strong reputation comes with real customer reviews. By encouraging or simply asking satisfied customers to leave a review on your site or a respective marketplace after purchasing, you should be able to build up a lot of positive momentum. One of the best ways to do this is by using an automated customer feedback system or tool which prompts customers to leave feedback after purchasing something. You also want to encourage the posting of reviews on public marketplaces and directories if they enjoyed using the product or service. By doing these things, you should be able to generate a lot of positive buzz about your business.
3. Get Social
Social media is one of the best ways to ensure that your business is generating a positive online reputation. It is imperative to be accessible on every single social media platform that your customers can be found on. It is so important to do this because your customers are going to be posting about any positive or negative experiences they have with products or services they use. Customers are generally much more likely to post about negative experiences. Because of this, you want to be on social media in order to provide direct and immediate customer feedback and guidance. Believe it or not, but by showcasing that you are willing and able to address customer issues as soon as they crop up, you will be able to showcase your customer service and really skyrocket your reputation in the eyes of prospective customers. By addressing issues in a timely manner and head-on, you can boost your reputation and encourage customers to buy from you. This is also why it is such a good idea to set up Google Alerts for your company's name to ensure that you are immediately alerted to any potential negative feedback that is floating around about your company.
Unfortunately, reputation management is both time-intensive and it can be very easy to make simple mistakes that prove to be very costly for your business. Here at Bennett Reputation Management, we pride ourselves on our ability to take the guesswork out of reputation management for each and every single one of our clients. If you are looking for some assistance in staying on top of your company's reputation, you are in luck. We are well experienced in reputation management and we have the ability to help you maintain the kind of reputation that delivers your business results. Don't let your reputation go down the drain due to poor reputation management. Hire us today and we can get you started on either building, maintaining, or repairing your reputation in no time.