Many businesses are marketing online in a countless different ways and have seen various levels of success. Some have used the ever changing world of SEO or Search Engine Optimization to drive traffic to their website and in turn create new customers and leads. Others have tried PPC or Pay Per Click campaigns advertising directly with search engines. Many businesses would hire experts to ensure that their money is being well spent on this area and that their business is being well represented online during these campaigns. On the contrary many businesses have been reluctant to hire experts to manage their social media channels for them to both market their brand and help monitor the reputation of that brand online.
The general feeling seems to be that everyone uses social media, so why would anyone need an expert? It is easy enough to go onto Facebook, Twitter, Youtube or any other channel and post ads about your business right? Well it’s not quite that simple and it can be a lot to take on, if you want it to actually be useful for your business. This is exactly why many businesses small and large alike are moving in the direction of hiring SMM Social Media Managers or Social Media Marketers, to leverage their business online and put them ahead of the competition.
Approaching social media the wrong way can not only make your efforts fruitless, but also damage the image of your business. One must keep in mind that on social media people are choosing to follow you specifically, whereas in other types of marketing this is not always the case. For instance the man on TV might be trying to sell a hot tub, even if you not in the market for one, but that is just because people chose to watch Channel 6 that night. With social media the people you are advertising to, in many cases, have chosen to follow your business or organization and that comes with certain expectations in this day in age. The expectation is entertainment, engagement, and a TIMELY two way conversation between the business and the consumer. This can be a lot to take on for a business owner/manager.
With hired SMM you are investing in the future of your brand on social media channels. Not only are businesses hiring an expert that will be constantly researching changes in the social media world, but they will also be sure that you are using the correct channels and creating an engaging atmosphere for your customer base to grow the page. Once you have created a true sense of community it is great to let them know about new products, offerings and deals, but you cannot immediately bombard the audience with this type of information. Remember people can unlike, unfollow and unsubscribe just like e-mail marketing. The difference is, when done well, they will not want to. This will create a great online relationship with your customer base, which will allow them to be informed about things going on at your business and keep open lines of communication.
Of course this is just the tip of the iceberg when talking about considerations for social media and why businesses are moving toward SMM (Social Media Managers). I’m sure a new social media channel is being launched as I write this article, which is exactly why it is important to have someone working for you that knows what is going on in the industry. Talk to other business owners or better yet competitors and I bet you will find that many are seeking out these professionals.