I do not believe that it is any secret that SEO is a competitive game, just like most. Many people think that it is as simple as changing some META tags and blogging a bit, but it’s not quite that simple. There are a countless number of factors and they are constantly changing, some you can control, some may take you by surprise. Whether or not to have a responsive website is certainly one you can control and is well worth the investment.
Think about it like a basketball game. If you had the option of being 6’7” like Michel Jordan rather than 5’1”, wouldn’t you take that opportunity? Although it will take a lot of work still to become a great basketball player, I don’t think it could be argued that the short player has the natural advantage. The same holds true with your website. While having a responsive website is not a guarantee of great SEO results, it certainly will set you up for results better than a site that was put together the day after Al Gore invented the internet.
We are a web design and online marketing company based in San Diego, CA and I cannot stress enough how competitive the SoCal market is for every business. I mean from LA to San Diego there are like 25 million people and businesses to serve all of them, and then some. Point being, if you want to be competitive in the online world here it takes some hard work and continued research. It also takes a strategic reinvestment in your online presence. If you are wanting to get leads from the online world for your business, but are not willing to reinvest in your website, you are probably spinning your wheels.
Now I am certainly not saying that optimizing an old site will do nothing, that is not the case, what I am saying is that a responsive site is more likely to rank better and have a better user experience so it’s worth the investment. Remember, no matter how well you rank in a search if your site is a bad representation of your business, it is costing you business.
Responsive websites are not even the future, they are the now. Somewhere around 65% of Americans have a smart phone and are looking up your business while cruising down the freeway, hopefully legally. Or maybe they are just too lazy to get off the couch and use the laptop, like me :), so they use a tablet or their phone to order takeout. Remember to think about how you do things and ask around how other people search, this will give you a realistic picture. A responsive redesign should not be a huge investment, but has the potential to have a huge impact on your SEO efforts and your user experience. After all, if the experience is bad on your site, (like not being able to read a menu) why would they want to come in person? Think about it!