Have you been wondering as a business owner if online marketing is worth the investment? The answer plain and simple is yes. That being said, like any other marketing endeavor, what works for one business may not be the best fit for all. Online marketing is about putting together a program that works for the business, whether it is a focus on social media, SEO, online reviews, or any other avenue, the approach has to make sense for the business. It is aimed at bringing consumer and business together in the digital world, so you must find the points where the two intersect.
Online Marketing is Effective
The main strategy of digital marketing is to maximize exposure, keep marketing costs low, and increase sales. All of these should be a focus in any campaign that is being launched or tested. Again making certain that you have the right strategy in place will be integral to the success of the program.
Many SMB’s believe that just having a website puts them firmly in the online arena, but the reality is that it has become much more complicated than that. If you plan on driving traffic to your website and gaining good exposure for your business across multiple channels on the web, it takes time, know how, and lots of effort. A standalone website with no other focus will be just that, a standalone website.
Websites and other online marketing strategies are also much more cost effective than other traditional marketing platforms, making the ROI on them much higher. Not to mention the amount of detail that can be put into targeting a business’s VERY specific demographic can make it more like a sniper rifle, compared to traditional shotgun methods.
Online marketing also empowers the consumer, which helps to secure long term relationships. If the consumer can research your business and find information that is relevant to support their wanting to do business with you, it will only help to secure long term buying relationships.
Additionally, the statistics that are available for online marketing methods are more than any human could possibly want! All of the following online marketing methods have data on top of data, so you know what is working and what is not.
- Email Open Rates and Conversion Rates
- Website Traffic and Activity
- Social Traffic and Activity
- Video Views and Activity
- PPC (Pay Per Click) Results
- … and much more
Online marketing is more often than not a collaboration of a variety of different efforts that all come together to get your business the best exposure possible. As with any marketing effort it does not happen overnight. It takes expertise, effort, and patience to bring it home. With the right strategy in place, it is however, a highly effective means of increasing sales and getting great exposure for a business!