When choosing what SEO package is right for your business, it can be a little overwhelming. With this is mind, regardless whether your budget is $10,000 or $100 there need to be some reasonable expectations and deliverables based on your budget. If you have someone telling you that you can complete with Macy’s selling shoes and your budget is $100/month, you may want to keep looking. Like with most things, if it sounds too good to be true, it probably is.
When trying to figure it all out, first ask yourself the three questions below. This will help you to gain some clarity and steer you in the right direction. We are based in San Diego, CA and the reality is that some things are more competitive here and some things are less competitive. Every business and need is a little different, even if on paper it is the exact same business. Ask yourself these questions, from your perspective not anyone else’s, and it will help you make an informed descion.
- What’s my budget? – First and foremost a clearly defined budget is a must. While many people are “gun shy” to give their budget, it will really help to define the program and ensure that what you want to do and what you can afford are in the same arena. If you are not sure it is easy to do some basic research online. Keep in mind that a basic program comes with less bells and whistles, just like an automobile. Some things are easy to compare side by side, but not all, so keep in mind that two programs at slightly different prices may be widely different.
- How competitive is my business? – The more competitive the business, the more competitive the campaign to achieve search rankings. For instance, here in San Diego there are approximately 1200 Mexican restaurants. Obviously, going after the search term Mexican food San Diego, may be tough on a limited budget, so defining how competitive your business is will only help to ensure that your program choice is going to be effective. Asking your potential SEO choice about this will be important as well, if they didn’t already ask you LOTS of questions about your business.
- Why am I choosing to move forward with a monthly SEO package? – This is important for your own personal sanity! Make sure that you understand exactly what you are getting yourself into and why. There should be deliverables and realistic timelines listed by the SEO Company and if you don’t understand what they mean, just ask. Once you hire someone, use the old “trust but verify” method. Meaning trust that the SEO is doing the right thing, but verify why they are doing it to give you piece of mind. If you have a clearly defined reason to move forward it will be a much less stressful experience.
Of course this is just an ancillary look at questions to be asked and considered, but these three are a great start. If you can clearly define these it will help you when trying to select between a couple different options. Your budget, competitiveness, ability of your SEO, and so on will all be important factors determining whether or not your campaign is a success. The first step is to make sure that your “ducks are in a row”, when it comes to these three questions.