How many times a day do you look up information on your cell phone? Research suggests that we all do it, and we do it A LOT! Even with this knowledge, many businesses are still approaching online marketing the same way they did 5, 10, or dare I say 15 years ago. We all adjust our sails in the business world from time to time, but when scrolling the net it seems that many businesses are on autopilot when it comes to their online marketing strategy and I assure you it is costing them business.
No matter the approach, whether it be Social Media Marketing, SEO, or even Online Reputation Management, the “mobile friendliness” of your strategy will have an effect on your results. The end user and their experience will ultimately dictate whether or not a campaign is truly working for you. The likelihood of the end users experience being on a mobile device has now become more than significant.
Think about a website you recently visited on your cell. Could you read the text, could you easily navigate the menus and find relevant information? If that was not the case, did you get a magnifying glass to learn more or did you just call it quits and exit the site? I trust there would be a few that might grab a magnifying glass, but the majority of us are not that patient and will move on with our lives or most likely to the competitors site.
An online marketing strategy is a “living” strategy that needs constant adjustment in order to stay viable and the mobile devices, tablets, ect. are here to stay. Not to mention, there is likely something around the corner that will be a game changer as well, like a Google update that will cost you organic rankings for not being mobile friendly.
No one would argue that a legitimate business needs a reputable accountant to help them stay on top of tax laws and properly prepare their taxes each year, right? Well the internet is no different and changes even faster. Every viable business needs to have a partner in their court that understands the changes and can keep them ahead of the competition. The “mobile friendly” approach is only one of countless examples that can put a businesses behind the curve if they are not keeping up. When you are spending the time to analyze your current online marketing strategy, I recommend that you take a second to make sure it is “mobile friendly”, because I assure you that your competition is doing this.