To err is human, but to waste money on the newest fad is just not needed. The reality of online marketing, whether it be here in San Diego, or anywhere else on the globe is that it changes and it changes FAST. That being said, it is important to have someone that you trust to help you sift through all the garbage and empty promises floating around out there. Many people on this great Earth are out selling brand new “widgets”, which they may or may not believe to be the best solution to your online problem.
We live in a society where people are always looking to get the most for their money, and trust me I am no different, but the discrepancies with online marketing are all over the map. So what’s the point in all this rambling? Whether it is SEO, SMM, ORM, or blah blah blah, when you are making a decision about who or what to use, make sure they have your best interests in mind and that you are comparing apples to apples.
All too often in the online world people are shopping solely based on price, with a hint of quality control. Although knowing the constraints of your budget can be one of the most important pieces to becoming a successful business, buying something just because that is all you can afford or the salesperson is incredible, could very well be a waste of money. So here are a few tips, regardless of what online service you are looking into.
- Are they giving me specific deliverables? – Although one size fits all might work for a “snuggie”, it probably doesn’t work with online marketing. If someone is only telling you that they will get you the results you desire, but seemingly withholding important information, buyer beware.
- Can you measure it? – I have seen many programs out there that only speak to deliverables and don’t really set goals or give anything to measure. Be careful of this, because otherwise how do you know what you are paying for?
- Can you pick up the phone and call someone? – If you have to call a customer support team, you may not be getting the most bang for your buck. Make sure your business is valuable to the person that you are giving it to, no matter how small of a fish you may be. You should be able to speak with an Account Manager or even a business owner to address any questions you may have about your program or campaign. Preferably someone who actually knows who you are. Customer service should be a question before starting any program.
Although there are always countless considerations when choosing who to use for any service, in the online world, make sure to at least get these questions addressed before moving forward. If you follow these three rules, you will at minimum, know what you are paying for, what it is doing, and who you can yell at.