The online world can be a mess if you try and “go it alone”, there are 1000’s of different options and many companies have some ulterior motive. Although we are based in San Diego, CA we currently have customers in almost every American time zone, simply because they trust us. It is this trust, which is one of the most important factors when choosing a direction for your online marketing. Remember that the companies marketing for you are also pretty good at marketing themselves, so be sure to sift through the garbage and make sure you are using solutions that are truly the best for your business. Best of all, have an unbiased partner that will see through the garbage for you and ensure that you are on the right track.
The reality of online marketing is that there is no “silver bullet” that will get you big results with little effort or investment, although many companies would lead you to believe this. Also, there is no perfect fit for all industries because every market and customer is a little bit different. So just as with any marketing campaign your best bet is to paint with broad strokes across a few different platforms, but which ones? We hear about Search Engine Optimization, Pay Per Click, Social Media Marketing, E-mail Marketing, E-commerce, and so on and so on, but what makes sense for your business? Well that depends on a variety of different factors and ultimately what you are trying to accomplish.
The idea behind a marketing campaign is to get that huge neon sign flashing so customers know you exist or so they want to come back right? Well this is no different in the online world, so it is important to know how your customers are finding you and where they are talking about your business, because in 2015 they are talking about your business somewhere online, you can count on that. This being known, online marketing is a two part equation to both market and manage your brand. I have said a million times that businesses cannot control where their customers talk about them and what they say. However, they can manage the process to help on the back end.
Long story short, whether you are using SEO, PPC, SMM, or anything else there is no perfect solution or “silver bullet” for any business. It is ultimately most important to just be sure that the online marketing professional or company you are using has the best interest of your business in mind. They should be saving you time and also helping you accomplish your online marketing goals. Also, they should have a plan in place to not only market your brand, but also to manage it to be sure your brand is intact online. Make sure you trust your online marketing company and that they are doing the right things for your business and you will see that it truly is an effective means to grow your business and that it is only becoming more important with every passing year. Your competition is doing it and you should be as well.