Remember that with social media there should always be an emphasis on “social”. Establishing meaningful lines of communication with your followers it important to the success of your social media marketing efforts. These communications should be both useful to your audience and in line with your business goals as they relate to your chosen social media channels.
Human Contact not Automated Responses
There is no shortage of options in the marketplace that allow for automation, but again the intent of social media is to be “social”. Though arguably the interactions and expectations are very different than they are in the real world, the expectation is still interaction with an actual human being. Your efforts should reflect this.
Make it a point to talk about current local events, weather conditions in your area on that day, commenting on pictures and things your were a part of will only help to cement “the human factor”. People do not want to do business with robots they want to do business with humans, you can distinguish your SMB in this way no matter what your business type.
To further the mission of being “social” and keeping the interaction human, get your audience involved in some way by asking engaging questions. Every business is different so the ways to do this are as well, but get creative and ask questions like.
– What do you think of our new product?
– How long have you been a customer?
– Have you seen the updates we made to X?
– We are thinking about doing X what do you think?
– What’s your favorite X, our is Y?
Open up to your social audience about business changes and decisions and ask their opinion. If people won’t open up about anything else, we humans are happy to give our opinions about what others should be doing!