Many SMB’s are beginning to understand the importance of a solid social media presence in the marketplace. There are countless advantages to staying in touch with your customer base and this is a great way to accomplish that end. Whether the idea is customer service driven, to keep customers informed of new contest, events, and specials, or if it is solely just to advertise, these channels are swarming with activity. The questions for most SMB’s is first which channels should I use, and should I manage them or have a professional do it for me? Well, the reality is that both sides have pros and cons and having an active SMM may not fit all budgets. Below are some considerations when choosing which route may be best for your SMB.
The DIY approach: Pros and Cons.
-You have complete control over the program and can easily make adjustments.
-You know your business and customers better than anyone.
-SM accounts are free and so is your personal labor.
-You can personally stay in touch with the needs and requests of your customers.
-Time is money and a viable effort takes planning and time.
-SM channels are constantly changing and evolving, it can be hard to keep up.
-Measureable results are hard to track if you are a novice, so money could be wasted.
-It takes advanced knowledge to understand content strategies and reaching target markets.
-A pro SMM takes money out of your marketing budget that could be spent elsewhere.
Hiring an SMM: Pros and Cons.
-You have an expert that understands how to create content and target the chosen market.
-You have someone to yell at J, if things don’t go as planned.
-Your time is free to focus on other activities.
-The SMM can help you understand realistic expectations and outline program goals that you might not understand.
-SMM’s cost money, normally out of a marketing budget.
-You have to relinquish control of the project.
-You will need to take time to launch the project and have deadlines with your SMM.
When thinking through these basic pros and cons remember that there is no perfect solution. That being said, just like Michael Jordan playing basketball, those who are professionals have a tendency to make things seem easier than they actually are. Basically when looking at what SMM’s do you are only seeing Michael Jordan at the game, not the countless hours practicing and working out in the gym. So something that may take an SMM 10 billable hours may take you 20-30. This is an important consideration when deciding to move forward or not.
That being said, hiring a SMM is not in everyone’s budget, and there are plenty of resources out there to get you the information that you may need, it just takes time. Do, however, beware of biased type information that is only trying to get you to buy a product. This is where having a pro, at least in your e-mail list, may be a good idea to make sure you are not throwing money away with programs that are a bad fit for your goals.