Just like with any product or service, there are advantages and disadvantages to almost every choice you can make. The world of SEO is no different and the choices can often times be extremely confusing. So you may ask, what are my options? Well there are many options out there, from large corporations, to large agencies, to freelance SEO consultants. Each one has advantages and disadvantages.
The large corporation is likely to have the most “affordable” packages, so if you are on a razor thin budget, this could be the option for you. The major disadvantages of this are that the quality of work may be lacking and also the customer service could be spotty.
The large agency is more likely to bring in high dollar clients and will likely charge a premium for their services. The customer service will be better than that of the big corporate SEO’s and also the quality is bound to be much higher. The disadvantage would be budget constraints. They most likely have offices to pay for and lots of overhead, so the pricing structure will be higher.
Last but not least is the freelance local SEO consultant. This option is best for people with a somewhat limited budget that still want results and good customer service. The freelance individual needs and wants your business, so the likelihood is that your business will be treated with the upmost importance. The main disadvantage of freelance work would be just that they have a tendency to be very busy people. Customer service and quality work will be important to freelance SEO, but if they are in a meeting they may not be able to take your call right that minute.
All and all there are many choices, but there are serious advantages to having a partner in crime who is local, who understands your market, and can help field questions when needed. Whether it be an agency or a freelance individual, if your budget allows, this is going to be the best route to travel. Customer service and high quality work are important in SEO, because there can be a lot of curveballs along the way. Also, agencies and freelancers are much more likely to give you a realistic picture of what you program results will be rather than people calling from a call center, just trying to get as many new clients signed up that day as possible to keep their job. There can certainly be major differences in quality of work, responsiveness or your contact, and results from the campaign. So when choosing an SEO to represent your business online make sure that all the factors are addressed, because irreversible damage can be done by someone who doesn’t have your best interests in mind.