It is no secret to many business owners that if you want to be competitive online a quality SEO program is a must. People now understand that their competitors are pumping time and resources into making sure they get leads for their business from the online world. With the overwhelming majority of search clicks going to the first 5 spots, this is no surprise at all.
Since the question of importance is an easy one, the next question is who should you have do the work? The world of SEO can be extremely confusing to a novice, so getting a do it yourself book and sitting down at the computer can not only waste time, but actually hurt your long term efforts. Incorrect techniques and strategies can cost your website search position and also penalize it. This being known, whether it is you or a company doing the work make sure everything is white hat and legitimate.
Knowing that the person doing the work needs to have an in depth understanding of the field to get results, let’s assume that you, the business owner, have studied up and now have the current knowledge. You sit down at the computer and start on you on page optimization work and are feeling good about life. Although your efforts may not be fruitless, one thing is for certain, the world of search engines changes and it changes fast. This is exactly why there are so many people employed in the field. If you are reading a book that is even a year old, it’s probably no longer relevant. These are things that must be considered when putting together SEO strategies for any business. It should be a “living” strategy not something that you work on for one weekend and then forget about, otherwise any short term gains you receive will be quickly lost. Businesses need to have someone doing work and constantly monitoring their analytics and staying up to date on the field, which can be easier said than done when you are already trying to run a business.
SEO is one of those things that falls into the “time is money” category. I would argue that most business owners do not have time to properly complete ongoing SEO work, even if they have the knowledge, which is costing them valuable online leads for their business. Remember that many large companies have entire departments just dedicated to SEO for their business, so it may be unrealistic to think that it is work that you can just do on the side. There are many pros out there with reasonable fees that will help get you in the game and keep you there. Before hiring someone make sure that you are asking the right questions if they are promising you too much too quickly, I would recommend backing up slowly and calling someone else, because that is just not the way it works.
Long story short SEO is more complex than just adding a few tags and it is ever changing. Considering the fact that the entire world is still moving online it is only going to become more important down the road. Knowing this each business, whether small or large, should be allocating resources to marketing their brand online with SEO and in most cases an SEO service is the way to go. This way the business owner can sit back and know that it is taken care of by a professional. Although it is enticing for people to do as much as they can themselves, eventually you are spread too thin and not allocating enough resources to important areas, like SEO. Make sure that you have a plan in place and you stick to it and make sure that the person doing the work for you is reputable and using only white hat techniques. I assure you your competition is doing the same!