For small businesses social media is becoming increasingly important and complicated. Many businesses see this as an effective way to grow their bottom line, but are not always sure how to leverage themselves on these channels. Using these 3 basic tips you can help to grow your audience and increase engagement levels with your business or product on almost any social media outlet you choose to market on.
No matter what social media site, whether Google+, Twitter, Facebook, or Tumblr, using keywords is vital to increase your followers. Make sure to do your research and choose wisely. Just like with anything else you get back what you put into it and if your keyword strategy is all over the place you followers will be to. Make sure that it is relevant and also that it is being tracked for effectiveness.
Comment, Comment, Comment
Customers and clients love hearing from the small businesses they follow. By commenting on posts related to your business, you can get people more interested. However, random comments will not do well, make sure your comments are chosen wisely and strategically. You should also consider following people back if they start following your business on any social sites. People are much more likely to purchase from a business with which they are “friends” than one that is not on any social media sites.
People want to hear from your business. The more they engage with you, the more likely they are to become customers or clients, so be sure to post very frequently on social media sites. Also remember that every site is not identical, so posting on one channel the same way you do on another may not be your best strategy.
Try to be as consistent as possible by posting special offers, giving tips, adding pictures, polls, or anything else you want without overwhelming your followers. Look at which posts get the most attention to see what your followers are interested in seeing. This will not only allow you to provide content in the future that is relevant, but it will also give you a good idea of the demographic engaging with your business.
Social media sites, if effectively used, can make a serious contribution to the revenue of your business. Keep up with trends and also make sure your content is relevant. If you are doing it right, you will see an increase in sales as a result, but it is not overnight as some might wish.